The Green Place at Media Wise advocates a different approach to the profit principle: corporate performance viewed from the perspective of what we give back to all stakeholders.

For us Return on Investment, ROI, is a constrictive term.
We prefer to introduce you to BEST, the BEST returns to all stakeholders:

Return on Businessthe profit principle

Return on Environmentthe planet principle

Return on Society the people principle

Return on Total the total return to all stakeholders