The Green Place at Media Wise advocates a different approach to the profit principle: corporate performance viewed from the perspective of what we give back to all stakeholders.
For us Return on Investment, ROI, is a constrictive term.
We prefer to introduce you to BEST, the BEST returns to all stakeholders:
Return on Business – the profit principle
Return on Environment – the planet principle
Return on Society – the people principle
Return on Total – the total return to all stakeholders